August 19th,
2008

Posted by Doug
under Pegus

OK, so evidently I’m a Vodka blogger now. Sue me.
A blogger named Brent Terrazas, who writes about advertising, linked to my post on the Moscow Mule as a recipe source in his piece on Smirnoff’s new ad that features the Moscow Mule. It’s really kind of pretty.

But that is not a Moscow Mule, folks! Vodka, Ginger Ale, and an unsqueezed wedge of lime? That sweet monstrosity should make Smirnoff’s blush in shame. They practically owe the success of their brand, heck their spirit, to the Moscow Mule. It is nice to see them tip the hat to that great drink, but sad to see them bowdlerize it so.
That said, his post pointed me to another ad by Smirnoff that is just too damn cool to be believed. I post it here for your enjoyment.



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