I recently saw this ad on TV, and then found the YouTube version via the Intoxicologist.
And if Beam hadn’t completely gone round the bend in pushing the willing suspension of disbelief past the breaking point with that ad, they are also running this next one, which is aptly named
Now, lest you think that the good folks at Jim Beam take any of this seriously, think again of course. They are running a contest that asks you to unleash your iMovie-Fu and produce a spoof of the various ads in this campaign. I look forward to the results.