April 17th,
2009

Posted by Doug
under Stuff

ginbchen_450x300
Now, the world of cocktails is filled with some incredibly creative people, who produce some incredibly creative ideas. Let’s face it, well-lubricated conversation often leads to great ideas.
Behold such an idea, the Alcoholic Architecture bar in London. It is not a real, on-going concern, but rather a… well… something. It is part Bill Nye, the Science Guy (without the kids), part performance art piece (without the not-very-attractive naked leftist performer… I hope), all decorated by Alton Brown’s prop department.
Imagine if you will, a bar in which the air smells like a gin and tonic. OK, that’s not a stretch. Nor is it hugely a draw. But the point here is that the air is a gin and tonic. The cocktail is aerosolized and omnipresent inside the building. The artists/bartenders/impresarios/mad scientists, Sam Bompas and Harry Parr, calculate that breathing the air for forty minutes will deliver the same BAC as consuming one average gin and tonic in the same amount of time. As you can see in the photo above, they provide you with a clean suit to go over your clothes so that they will not smell like you’ve been on a three-day bender.
Tickets appear to be all sold out, but were five pounds for a one-hour slot.
I’d really love to hear from any of my british readers who are giving this a shot. It sounds really neat.



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One Response to “Great Ideas in Cocktails: Breathe It In”

  1. 1
    Jac Says:

    That is BRILLIANT.

      (Quote)  (Reply)

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