I’d like to introduce you to a new friend here at the Pegu Blog: The Liquor Fairy!
Better be careful not to hurt yourself!
Hardy har. I put out pillows on all the nearby sharp corners when I’m fixin’ to think. Are you satisfied?
What do you mean,new friend? Is this guy going to be sticking his oar in on product reviews?
No, he won’t. He’s here to…
‘Cause interrupting you is my gig!
I’d love to forget.
At any rate, I’ve been thinking about how I write about products that distillers or promoters send me for review. Over the two years I’ve been writing this blog, I’ve received a goodly number of bottles, books, etc. for free. The intent is to get me to write about them, of course.
While I think I have always tried to disclose when something I’m writing about was provided to me instead of something I paid for myself, I’ve examined a few old posts, and I don’t feel that I’ve been consistent in how I do it.
And that’s important.
Independent bloggers like me have no institutional goodwill to lean on. The only way we can build and maintain a readership (which we need, among other reasons, to get liquor companies to send us free booze) is by ensuring that our readers can trust us absolutely. I need you to trust me when I write.
Or at least trust you as much as they can possibly trust a guy who argues in public with his own cocktail shaker-wielding sock puppet.
So, I called upon Illustrator to the Cocktail Stars, Craig Mrusek, a.k.a. Dr. Bamboo, to create for me the Liquor Fairy. His job is to tell you when I’m writing about something that I didn’t pay for.
On each post I write for now on where disclosure is needed, you’ll see this at the bottom:
The following product(s), ________________, were recently provided to me as promotional consideration to encourage me to discuss them.
For a complete disclosure of my policies regarding promotional items and all other financial interests, please click this link, or follow the
Liquor Fairylink in the header of this page.