Bulletin, Bulletin, Bulletin!

I have a cocktail call to arms! It is time for all good culinary and cocktail enthusiasts to flex their consumer muscle to try to bring back a truly essential product.
Via the comments in a thread at A Mountain of Crushed Ice, I learned that OXO has decided to discontinue what is perhaps the most essential bar accessory out there, the OXO 2 oz. mini measuring cup!

This little measuring cup is simply the best jigger out there. If you are making cocktails that require precision, or you are cooking and use small amounts of ingredients, these little cups, with markings as low as 1/4 oz. or 10 ml, are a very valuable tool. Tiara asks in her post what everyone’s favorite jigger is, and the hands down winner is the OXO. But Jim of Vessel alerts us in the comments that OXO has discontinued them!
I immediately called OXO to confirm this. The lady I spoke to had no explanation but did confirm that OXO no longer makes the mini measure. She also said that they had received a surprisingly large number of complaints, especially from bartenders and other cocktailians, about the move.
I think we need to encourage everyone we know to contact OXO and ask that they return the cups to production. They are tracking the response they get.
To contact OXO, you can email them at info@oxo.com, call them at (800) 545-4411, or use their web contact page.
There are still some of the cups out there in the supply chain. Amazon has two links to the plastic version (here and here) and one for the stainless steel. As of this writing, there was still stock left at each. But it would be a shame if this product stays out of production. Contact OXO and save the world’s best jigger!

Welcome Bostonist readers! While you are here, please look around. It is Tiki Month here at the Pegu Blog (thus the weird theme), and I have some more thoughts here about the Cocktail Apocalypse as well.

More: Down in the comments, I am reminded that these mini measures really are useful for cooking, too. And for those with dexterity issues, they may be easier to manipulate than standard measuring spoons. Why then are they being discontinued? One, I think OXO missed the boat on marketing the cocktail angle, and two, I think they are just too darn cute to be taken seriously by a lot of cooks.


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  1. Humuhumu

    29 January

    Oh my goodness! This is crazytown. This is the entire Crazytown Metropolitan Area. Thanks for the heads-up, I’ve sent my email.

      (Quote)  (Reply)

  2. Doug

    29 January

    Thanks Humuhumu,
    With Tiki Month coming up, I’ll probably have an excuse to revisit this. These OXOs are even more valuable for Tiki drinks, with all their fifty tiny ingredients than they are for regular cocktails!

      (Quote)  (Reply)

  3. AND they should put in a 3/4 line while we’re at it!

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  4. Tiare

    29 January

    I just got those news this morning, i have sent them my e-mail.

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  5. Reese

    29 January

    Thanks for the heads up! I ordered some spares and sent them an email. It would be a shame to see these go away.

    -R

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  6. Brian

    29 January

    I sent my email in. Hope they bring it back.

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  7. ATanzer

    29 January

    Email sent in!

      (Quote)  (Reply)

  8. DJ HawaiianShirt

    30 January

    Doug, I want to post about this too. Can I use your pic?

      (Quote)  (Reply)

  9. Fanciesmom

    30 January

    I sent my email. I notice as I get older I use them more often – especially if doubling or cutting recipes.

    I got my oldest daughter a set – she has MS and these little goodies really help her continue to cook and bake for her family – no trying to balance measuring spoons and fill them!

      (Quote)  (Reply)

  10. Doug

    30 January

    DJHS,

    Well, since I just stole it from Amazon, I’d have to say, “No! It’s mine! All mine! Not for you!”

    Than I’d sober up. Use it for sure, just post on this. I’ve been getting monster traffic on this, I’d love to see if a reasonable fraction of the readers actually hit one of the links or use the phone.

      (Quote)  (Reply)

  11. Doug

    30 January

    Fanciesmom,

    Thanks. They are just as valuable for cooking as cocktails.

    My first thought about why these were discontinued was that OXO never noticed the cocktail angle, and should have directed a few dollars that way.

    The more I think of it, given how useful they are for cooking too, the problem may simply have been that they are so darn cute. Lots of cooks and drinkers who could use one or two may dismiss them as a toy on sight.

      (Quote)  (Reply)

  12. Fanciesmom

    30 January

    I have 3 of them and wish I had 3 more, we’d never even thought of using them at the bar! Hmmmmmm.

      (Quote)  (Reply)

  13. Cheryl Charming

    30 January

    This is something I posted on Facebook too.

    I actually have a knock-off one in development right now that is 3 ounces. This way it can save a step by combining the main spirit and the modifier. Or gives you just a bit more room for other uses.

    My experience with the OXO 2 ounce is inconsistency. I have a photo of several (I think 20) lined up and each one measures differently. Each were filled with the exact same amount of water…and only one matched the same measure that was poured in. Hope that made sense.

      (Quote)  (Reply)

  14. traewat

    30 January

    No way! Say it ain’t so…this is an absolute essential. I’m going to go out and buy as many as I can find. It is especially important for those just getting into the cocktail culture. A true shame.

      (Quote)  (Reply)

  15. Greg

    30 January

    Email Sent!

      (Quote)  (Reply)

  16. Adam

    31 January

    Email accomplished!

      (Quote)  (Reply)

  17. Margaret

    31 January

    sent in my e-mail, posted on facebook… thank you for alerting us to this!!

      (Quote)  (Reply)

  18. Randy

    31 January

    Well, I’ve certainly mentioned these on my blog more than once. I’ll do what I can to spread the word and encourage people to speak up!

      (Quote)  (Reply)

  19. Cheryl Charming

    1 February

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  20. Tony Harion

    1 February

    email sent!

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  21. Dr. Bamboo

    1 February

    Email sent. (And I agree with Blair that they need to add a 3/4 line.)

      (Quote)  (Reply)

  22. Doug

    1 February

    3/4 line is a must.

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  23. Frederic

    2 February

    Cheryl, how much were your measures off by? Standard labware that is not calibrated always says +/- 5% so being off by 10% at some of the lower increments would not be that surprising. It would be interesting to re-do the experiment by acquiring a decent scale and filling up each cup to 1 or 2 ounces and determining the weight of the water (30 grams of water per fluid ounce).

    Unless measuring devices are hand calibrated (i.e.: lines etched by a technician), I’d expect some level of variance between item to item.

      (Quote)  (Reply)

  24. michael silvers

    4 February

    guys l read with interst all your comments…and thanks to Tiara for the wonderful comments on our ProJig(tm) jigger on a Mountain of Crushed Ice…the US from our experience has rather different accuracy requiremnts from the rest of the world where accuracy is paramount(sometimes fines imposed)..hats off to OXO for developing a different angle on jiggers…its hard to innovate and make a difference…there are blatatnt imatators out there, ready to copy the hard work of others. As a community we must look to work together to INNOVATE not imatate!

      (Quote)  (Reply)

  25. Cheryl charming

    4 February

    Hey Michael. I need to take back the words, knock off from my post. I used it incorrectly. I most def meant improve. That’s what I mean because the OXO, at least from my perspective needs it. I really don’t think they ever meant for the cocktail community to latch on to it like they have. Well at least the community that is more in the enthusiast category and not the working in the real world trenches for a living. The design doesn’t make sense for that. I talked about this on facebook. I wouldn’t ever or want to copy-cat anything including oXO measuring cup ( it’s official name given by OXO). I consider myself an artist and creative thinker and give away lots of my ideas all the time, so to knock off/copy cat something isn’t in me so sorry again. I used the wrong words. Didn’t mean to confuse.

    But yes, improvement…that’s up my alley. And agree with you.

    Sent from my iPhone.

    Sent from my iPhone.

      (Quote)  (Reply)

  26. OXO

    9 February

    Stop the presses!!!! This is OXO. Seriously…OXO. I want to clarify that the Mini Measuring Cups are NOT discontinued! They are currently only available at retail (and I saw them on Amazon – just type in “OXO Mini Measuring Cups”), however we are working on a configuration to make both the stainless steel and plastic versions available on our website, http://www.oxo.com, very (very) shortly. Stay tuned!

      (Quote)  (Reply)

  27. AND they should put in a 3/4 line while we’re at it!

      (Quote)  (Reply)

  28. guys l read with interst all your comments…and thanks to Tiara for the wonderful comments on our ProJig(tm) jigger on a Mountain of Crushed Ice…the US from our experience has rather different accuracy requiremnts from the rest of the world where accuracy is paramount(sometimes fines imposed)..hats off to OXO for developing a different angle on jiggers…its hard to innovate and make a difference…there are blatatnt imatators out there, ready to copy the hard work of others. As a community we must look to work together to INNOVATE not imatate!

      (Quote)  (Reply)

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