I have a cocktail call to arms! It is time for all good culinary and cocktail enthusiasts to flex their consumer muscle to try to bring back a truly essential product.
Via the comments in a thread at A Mountain of Crushed Ice, I learned that OXO has decided to discontinue what is perhaps the most essential bar accessory out there, the OXO 2 oz. mini measuring cup!
This little measuring cup is simply the best jigger out there. If you are making cocktails that require precision, or you are cooking and use small amounts of ingredients, these little cups, with markings as low as 1/4 oz. or 10 ml, are a very valuable tool. Tiara asks in her post what everyone’s favorite jigger is, and the hands down winner is the OXO. But Jim of Vessel alerts us in the comments that OXO has discontinued them!
I immediately called OXO to confirm this. The lady I spoke to had no explanation but did confirm that OXO no longer makes the mini measure. She also said that they had received a surprisingly large number of complaints, especially from bartenders and other cocktailians, about the move.
I think we need to encourage everyone we know to contact OXO and ask that they return the cups to production. They are tracking the response they get.
To contact OXO, you can email them at firstname.lastname@example.org, call them at (800) 545-4411, or use their web contact page.
There are still some of the cups out there in the supply chain. Amazon has two links to the plastic version (here and here) and one for the stainless steel. As of this writing, there was still stock left at each. But it would be a shame if this product stays out of production. Contact OXO and save the world’s best jigger!
Welcome Bostonist readers! While you are here, please look around. It is Tiki Month here at the Pegu Blog (thus the weird theme), and I have some more thoughts here about the Cocktail Apocalypse as well.
More: Down in the comments, I am reminded that these mini measures really are useful for cooking, too. And for those with dexterity issues, they may be easier to manipulate than standard measuring spoons. Why then are they being discontinued? One, I think OXO missed the boat on marketing the cocktail angle, and two, I think they are just too darn cute to be taken seriously by a lot of cooks.