SideBlog: Attempted Upmarket Selling Fail by Doug Winship 23 November Marketing, Sideblog, Wine Apparently Thunderbird was originally positioned as an upmarket aperitif. Let James frickin’ Mason give you the lowdown. (YouTube. Thanks to Chuck Taggart) TAGS james mason, Sideblog, thunderbird, Wine RELATED POST SideBlog: The Perils of Signature Wedding Cocktails by Doug Winship SideBlog: Clever Booze Bumper Stickers by Doug Winship SideBlog: Great Ideas in Temporary Bars by Doug Winship 3 COMMENTS Add Comment Frederic 24 November Reply And what actor could convince us that malt liquor was a craft beer? Frederic(Quote) (Reply) Doug 24 November Reply The can be only one! Doug(Quote) (Reply) Yoda 24 November Reply No… There is… ANOTHER…. Yoda(Quote) (Reply) Click here to cancel the reply Your email address will not be published. Required fields are marked * Notify me of follow-up comments by email. Notify me of new posts by email.