SideBlog: Attempted Upmarket Selling Fail by Doug Winship 23 November Marketing, Sideblog, Wine Apparently Thunderbird was originally positioned as an upmarket aperitif. Let James frickin’ Mason give you the lowdown. (YouTube. Thanks to Chuck Taggart) Related posts: SideBlog: Selling Tiki Stuff: Cheeky Tiki SideBlog: Selling Tiki—Ukuleles! Tiki King SideBlog: The Manliest Bottle Opener Ever SideBlog: Sh*t Bartenders Say TAGS james mason, Sideblog, thunderbird, Wine 3 COMMENTS Add Comment Frederic 24 November Reply And what actor could convince us that malt liquor was a craft beer? Frederic(Quote) (Reply) Doug 24 November Reply The can be only one! Doug(Quote) (Reply) Yoda 24 November Reply No… There is… ANOTHER…. Yoda(Quote) (Reply) Click here to cancel the reply Your email address will not be published. Required fields are marked * Notify me of follow-up comments by email. Notify me of new posts by email.