Legally, Cachaça is No Longer Rum


The wheels of government grind ever on, and often in the wrong direction. But every once in a great while they do eventually get where they ought to go. For instance, through a trade agreement with Brazil, the United States has agreed to recognize the category of Cachaça as a trade designation, in return for Brazil recognizing our definition of Bourbon and Tennessee Whiskeys.

I wrote extensively on the background of these negotiations, and the efforts in support of them by major cachaça brand, Leblon. Leblon has had a great deal of fun with the process, and apparently sold a great deal of fire-water along the way. In fact, I’m wondering what the heck Leblon will do to promote its product, now that they have won their “insurgent campaign”….

I note the slowness of the government’s movement on this only because the post I reference above, wherein the deal already seemed done, was written in 2009.

About the author

Doug

I am 48 years old, married with two young daughters. My interests are tennis, reading, computers, politics, and of course cocktails. I run a murder mystery party business that caters to both corporate and private events, Killing Time, murder consultants.

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