SideBlog: Chivas Regal Used Psychology to Upend the Laws of Economics by Doug Winship 20 August Marketing Sideblog Whisky How Chivas Regal used psychology to repeal the laws of economics. #2 in the list. The rest of the article is good too. Notice how this lesson is being applied today? Related NO COMMENT Add Comment Click here to cancel the replyYour email address will not be published. Required fields are marked * By using this form you agree with the storage and handling of your data by this website. Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed.