Rule 5 Booze Marketing Jumps the Shark

Excuse the crude Photoshop, but there are literally no photos from the manufacturer of this product that I can use, even on this blog.
I think.
We’ll see.

It will come as no surprise to any sentient adult that makers of alcoholic beverages have used sex from time to time to sell their product. Rule 5 is more often employed with selling booze (especially beer) than even in in blogging. Sexually charged images of attractive people draw attention. I guess I should be surprised it has taken this long for the industry to strap on water skis and jump that shark, but jump it it has. I’ve thought it had done so before, with Cabana cachaça, then again with Ron de Jeremy, but I was wrong.

Ladies and gentlemen, I give you G Spirit rum, whisky, and vodka. That link goes to the website, but be warned it is not remotely safe for work.

What distinguishes G Spirit spirits, beside naked pictures of topless women showing off the, ahem, product? Well, below is a picture from the company. Understand, this photo depicts the production process!
And yeah, I cropped hell out of it. Click for a bigger, but still cropped version. If you visit the G Spirit website, you will not be able to avoid seeing it uncropped.

Yup, the thing about G Spirit is, every drop was poured over the naked body of the master distiller you see above before bottling. Actually, just the rum is poured over Miss Amina Malakona there. There are equally, um, qualified young ladies who sluice off the whisky and the vodka. And yes, each bottle comes with a photograph to authenticate the process!

I have no chance to see what any of these spirits taste like personally, as they are not yet available in the US. I can tell you that, for instance, G Whisky No. 1 boasts that its “versatile flavours range from roasted almonds, dried fruit, and toffee, to honey, vanilla, baked apples and cinnamon”, as well as the breasts of 2012 Hungarian Playmate of the Year, Alexa Varga. Part of her prize for winning that honor was to be immediately flown to Germany to have 5000 bottles of scotch poured over her boobies.

I confess that even if I had access to a bottle of this stuff, I could probably pick out and confirm the vanilla, apples, and cinnamon flavors, but I could not vouch for Miss Varga’s breasts. Well, I’ve been to their website, so I can sure vouch for them, but I mean I could not vouch for the taste of…
Oh God, never mind.

The rum is an 11 year blend, the whisky a 12 year single malt, and the vodka is a sextuple(har!)-distilled barley distillate. I managed with great effort to discover that there are words on the website as well as all the pictures, and those words are all the right ones to use to describe these types of spirits. Caveat emptor.

I would usually embed G Spirit’s product video here at the end, but it is every bit as Not. Safe. For. Work. as the rest of their website. Here is the link should you wish to research the unique details of their actual production process. The apparatus includes a big hose and a glass basin, and it can be seen after the 4:10 mark, if you want to skip all the tedious footage of the photoshoots with the models…. I suspect there were fist-fights at the Heath Department over which inspector got assigned to supervise the production.

I gotta ask, have any of my European readers tried this yet?

About the author


I am 48 years old, married with two young daughters. My interests are tennis, reading, computers, politics, and of course cocktails. I run a murder mystery party business that caters to both corporate and private events, Killing Time, murder consultants.


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