One of the most important things in the history of the Cocktailosphere’s development was Paul Clarke’s establishment of Mixology Monday. The putatively monthly blog carnival helped foster a sense of community in the early online cocktail community and gave people an assist in maintaining posting momentum.
In the early days, MxMo was an event, and a top source of traffic for many blogs.
Over the course of several years, however, Paul (and others) became more involved in professional writing for more traditional outlets. The MxMos started being monthly-ish, and they did not spark the pre-event chatter and excitement, nor the number of participants, that they once did. Mixology Monday was withering on the vine. I actually hosted the last of Paul’s carnivals that got off the ground right here, with the theme of Tiki.
Paul finally announced that he was going to put Mixology Monday to rest around the same time that one time traffic king Darcy O’Neil was composing his darkly thoughtful post, Cocktail Blogging is Dead. Both are symptoms of the same very real phenomenon. And neither makes sense without the other.
No, Darcy, this is not my support/rebuttal to your post. Expect that in November, when I have time to write thoughtfully about it. But this is by way of a preview.
Because when Paul announced that he was going down for the third time, Fred Yarm, the Hardest Working Cocktail Blogger on the Internet™, stepped up to the plate and took on the task of reviving MxMo. (Oh, while we are talking about Fred, buy his damn book.)
Things are going well.
The second MxMo of the Yarm reboot (everything gets a reboot nowadays) is up this morning at Wordsmithing Pantagruel, with the theme of Bein’ Green. Ed managed 38 entries for this one, a damn good number. Go to his site and get to exploring the world of green drinks, ingredients, and garnish.
Mixology Monday embodies what cocktail blogging is really, sustainably about: Individuals writing about all aspects of drinks, out of love and a search for knowledge and entertainment. The posts are all over the place, and that’s more than just a good thing. It’s the thing.
You’re right. Ed’s roundup looks great. But I think I missed something. Where is your MxMo post?