SideBlog: Penelope Cruz Makes Even Campari Look Good by Doug Winship 15 November Marketing, Rule 5, Sideblog Penelope Cruz makes even Campari look good. Her new calendar is the best piece of booze marketing since Christina Hendricks teamed up with Johnnie Walker. And yes, I don’t particularly like Campari…. (H/T: Camper) TAGS camapri, Marketing, Penelope Cruz, Sideblog RELATED POST SideBlog: The Perils of Signature Wedding Cocktails by Doug Winship SideBlog: Clever Booze Bumper Stickers by Doug Winship SideBlog: Great Ideas in Temporary Bars by Doug Winship NO COMMENT Add Comment Click here to cancel the reply Your email address will not be published. Required fields are marked * Notify me of follow-up comments by email. Notify me of new posts by email.