SideBlog: Penelope Cruz Makes Even Campari Look Good by Doug Winship 15 November Marketing, Rule 5, Sideblog Penelope Cruz makes even Campari look good. Her new calendar is the best piece of booze marketing since Christina Hendricks teamed up with Johnnie Walker. And yes, I don’t particularly like Campari…. (H/T: Camper) Related posts: Johnnie Walker Knows Marketing SIdeBlog: This Almost Makes Me Want To Drink Red Wine My Internet Browsing Is Telling Me Something About What’s On TV SideBlog: It’s Official. Camper English Has Too Damn Much Fun With Ice TAGS camapri, Marketing, Penelope Cruz, Sideblog NO COMMENT Add Comment Click here to cancel the reply Your email address will not be published. Required fields are marked * Notify me of follow-up comments by email. Notify me of new posts by email.