Among the more important elements in growing and sustaining the cocktail movement is the way it is seeping into the popular culture, particularly the entertainment media. The obvious leader here is Mad Men (the show no one watches, and everybody talks about), with its loving ruminations on the importance of a well-made drink. If the world of fine cocktails wants to move beyond the strong fad or wave of fashion stage and embed itself firmly in a place in modern society similar to that of fine wine, it needs shows like Mad Men. But more, it needs scenes like the one that popped up this week on a new NBC show called The Blacklist, a show no one is talking about, but everyone is watching.
Below is the entire second episode, embedded for your perusal. NBC doesn’t seem to want to let me embed a clip or set the start time, so fast forward to 12 minutes for the scene that concerns us here. NBC may take a few moments to interest you in some insurance or soap before you can watch the video….
Here we see the series’s heroic villain (villainous hero?) proantagonist, Raymond “Red” Reddington sitting down with young FBI profiler Elizabeth Keen at a Montreal restaurant. Before I get to the cocktail implications, I’m going to do a brief review of the show, because regardless of your cocktailian proclivities, it is worth a watch. Red is a former government agent who currently holds down the number four spot on the FBI’s Most Wanted List, yet he has turned himself in to the feds solely in order to screw with the mind of Keen for some unknown and likely nefarious reason that we’ll get a little bit closer to understanding each Sweeps Week. Red is played by James Spader (you know, Ultron), who chews the scenery in a delightfully understated manner and he uses the rest of the cast, and the FBI as a whole, to accomplish lots of Really Good Things, by Really Dubious Means, for reasons that no one understands, but that we viewers imagine are Really Bad. He is stylish, unflappable, decisive, and nearly omnicompetent. He loves a really good drink. Oh, and he’s a textbook sociopath.
Red’s keeper/protegé Liz is played a bit too strongly in the first two episodes as an innocent with things to prove. I think this is to provide contrast to the dark and twisty road that Red (and probably her own past and her apparently too good to be true hubby) will take her on.
The rest of the cast is to this point unfleshed out. Most so far remain stock characters that you’ve seen in a host of other shows. The team leader, Cooper, needs to get some interest quickly before he turns into a black Basil Exposition. Malik is the sweet-faced CIA agent forced upon the team because… Justice always likes to have the CIA around to keep an eye on the FBI or something. Her main role on the show so far is to torture suspects right in front of FBI agents because the CIA is unbound by any law, and to just generally give some ambiguity to Red’s evil by being just as heartless. Finally the young FBI field agent Ressler is on the show to look smashing for the ladies while almost being blown up every episode.
I snark about these characters because snark is what I do. There is potential in each, combined with Red’s already fascinating portrayal and the generally strong stories, this could make for an ongoing hit. Think White Collar, with Hannibal Lecter instead of Neal Caffrey.
Now, back to the scene. It was crafted, I guarantee you, by someone who is a genuine cocktail snob who wants to show cocktails as superior to wine, not just a writer in search of a display of sophistication and mentoring (grooming?). Let’s break it down.
Liz orders first, a glass of chardonnay, as boring and prosaic as you could imagine from someone who isn’t really a world class sophisticate. Red immediately overrides her order to the waiter, in French. When the waiter returns with a purple cocktail, Red explains, “Aviation Cocktail. From the 20′s. Tastes like… Spring, doesn’t it?” The great cocktail in place of the boring wine is meant to be a gift, and also represent another step in taking control of her. But the clear implication here is that he upgraded her.
The Aviation is less popular today with the top of the cocktail set, but it used to be the cocktail fraternity’s Secret Handshake. It is a gateway concoction, and you largely find it on menu these days in markets or areas where the industry is still impressing on the minds of its clientele that cocktails have a next level. Red is using a gateway cocktail as part of a gateway conversation. And like the most effective gateways, the subject doesn’t know what she’s getting into, with the drink or her relationship with Red. The show also takes great pains make the drink look appealing: It is generally backlit so you can appreciate the exotic purple coloring, etc. (Incidentally, there is no way whatever is in that glass is actually an Aviation. That jewel-like color means there is no lemon juice present, and the purple is so dark you’d need 50% Creme de Violette to get there.)
We also get meaning from what Red drinks: a glass of neat whisky. Culturally, this is a cue that here is an older, more mature, and thoroughly masculine man, possessing both wisdom and perhaps inner pain. The scotch symbolizes him.
Scenes like this are essential to the mainstreaming of cocktails. First, it appears on a broadcast network, with an audience six times larger than a Mad Men, and ten times as diverse. Second, the drinks are portrayed as distinctly superior, in taste and sophistication, to wine. Third, the drinks are used to advance the story, and at multiple levels. Also, this episode is evidence of how far toward that end cocktails have come, for exactly the same reasons.
In the event you haven’t had an Aviation lately, or ever, I think I’ll finish with what I think is the best recipe, along with a picture of what one really looks like (equally as gorgeous, but perhaps less videogenic.) This is the exact recipe I happened to have just made for myself before my wife and I sat down and hit play on the DVR to watch this week’s The Blacklist. The looks on our faces at the twelve minute mark were priceless, I’m sure.
- 2 oz. light, floral gin (Bombay Sapphire or a good New American style like Aviation)
- 1/2 oz. fresh squeezed lemon juice
- 1/4 oz. Luxardo Maraschino liqueur
- scant 1/4 oz. creme de violette
Combine ingredients with plentiful ice and shake well. Strain into a cocktail glass, then gently place a single brandied cherry in the bottom.