Watershed and the Container Store

Watershed merchandising at the Container Store
I saw a tweet from Watershed Distillery (one of Columbus’s two excellent micros) today containing the picture above. It seems that the Container Store has chosen to stick two Watershed bottles (Vodka and Four Peel Gin) in a display in every location in the United States. Well done, guys.

It is a well-chosen display, actually. Watershed’s minimalist labeling, and square-shouldered bottles go well with the chain’s clean-lined aesthetic, and the label colors of these two go well with the shelving and other accessories for the display.

For those of you who are unfortunate enough to not have Watershed in your market, don’t steal the displays. If you didn’t realize yourself, the batch number on these display bottles is “01”. I think there are likely more Container Stores in America than there were bottles in batch one of either of these liquids…. Just order yourself some from Binny’s.

(Mandatory legal disclaimer: My wife owns stock in the Container Store (Symbol: TCS), and I drink a lot of Four Peel….)


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