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The New James Bond Heineken Ad Is Pretty Badass

The New James Bond Heineken Ad Is Pretty Badass

The new James Bond Heineken ad celebrating Spectre is pretty cool.


What I like about this is, it is actually a classic beer ad, i.e. the suggestion that the mere presence of the advertised beer will make your life a fantasy come true. In that way, this Specter ad is very similar to the Skyfall one from 2012.


Interestingly, the earlier one was very much in line with the Skyfall spirit: A chase of our hero through dark and somewhat surreal realms. Meanwhile this new one is almost distinctly Roger Moore in character, down to the Hervé Villechaize appearance. I find it hard to believe that Spectre will have quite that level of joie de vivre, though. What do you think?


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