READING

Fred Yarm, and the Mainstreaming of Modern Tiki

Fred Yarm, and the Mainstreaming of Modern Tiki

Fred Yarm Source—Eater

Fred Yarm
Source—Eater

I call Fred Yarm (Cocktail Virgin Slut), The Hardest Working Man in Cocktail Blogness™, and if you disagree with me that he is the absolute king of cocktail blogging, I’ll fight you. (Well, I won’t fight you! But that other girl… looks like I could take her!) There are other bloggers who may get more hits, when they stumble around to actually posting (cough, Morganthaler, cough) but Fred produces quality content, day after day, month after month, and has done so, steadily, for years. In addition, he has taken over guidance for Mixology Monday, which keeps the blood flowing in the cocktailosphere. He is a treasure to the sometimes struggling world of cocktail blogging, so raise a glass, will you?

I admit it seems a bit odd, even to me, that I am writing about Fred during Tiki Month. From his earliest days blogging, I always cataloged him in my mind as a “brown, bitter, and stirred” kinda guy. And that was true… to an extent.

What makes Fred such a valuable resource for cocktail types in general is that he doesn’t really make editorial decisions about what he blogs. He, for the most part, blogs what he drinks. Now sure, he decides from drink to drink what to have and to write about, but he chooses from what is out there in the vibrant, mainstream craft cocktail scene of Boston, and as I said, he blogs a lot… in statistically significant amounts. In aggregate, Cocktail Virgin Slut is a history of where the cocktail scene has gone, and where it is going. If you see Fred increasingly blogging about something, you can be sure it is a coming thing in the national cocktail movement. And what Fred has been blogging more and more in the last few years is Tiki drinks. Just so far this young year, Fred has written up at least seven certifiable Tiki drinks (1, 2, 3, 4, 5, 6, 7), with at least six more that are at a minimum Tiki Compliant (1, 2, 3, 4, 5, 6 is there, can you find it?). Are there more? As I said, Fred blogs a lot.

This trend in Fred’s blogging kind of snuck up on me, and I didn’t really twig to it until I was preparing for this year’s Tiki Month. I actually gave thought to just throwing up my hands and re-blogging Cocktail Virgin as this year’s theme. There were all manner of lame virgiin/volcano jokes in my mind. You are all quite welcome that I had a cup of tea and a lie down until the thought went away. But I have borrowed several of Fred’s finds this month, either to blog to to serve guests.

Fred’s first book, Drink & Tell. Unlike scores of other blog-inspired book authors, he’s produced a mass of good content on his same blog since.

My main point to this post is that Fred is exhibit A among the evidence for what I’ve been talking about with the modern Tiki movement.

  1. Tiki drinks are coming back into favor with mainstream drinkers big time.
  2. Those Tiki drinks can increasingly be found happily being served in full Tiki style right alongside the Vieux Carrés and Negronis of “traditional” craft cocktails

Now, some people might lament that even a great Tiki drink is a little diminished when it is served in some Prohibition-themed speakeasy-style joint. And perhaps you do not get the full experience in that circumstance. But you still are exposed to the greatness of this style of mixed drink, and may well want to seek out one of the true modern Tiki dens that are flourishing around the country.

Tiki is back. Fred Yarm is proof. Let’s all make sure it stays true to what it is, and doesn’t slide back into obscurity again.


RELATED POST

  1. Tiare

    27 February

    Great post, I have always over the years been wondering where Fred get all his energy from…..no way I could keep up his pace in blogging, I think nobody can, we are blessed to have him! and that tiki is making such a great resurgence is pleasing me a lot! to me it´s the life style I always wanted to live.

      (Quote)  (Reply)

Your email address will not be published. Required fields are marked *

 

INSTAGRAM
KNOW US BETTER