Meet the man who brings “The Most Interesting Man in the World” to life. Dos Equis wanted a young Hispanic man. Fortunately for them, they picked Johnathan Goldsmith instead.
Yeah. That guy. I had thought that Vince, the World’s Most Awesome Pitchman® was gone forever, after his little misunderstanding with
a hook… the Law polite society. But no! He’s back, with a new product and a long-form infomercial that is playing now. It’s even better than the one he did for me way back when.
I know it’s Tiki Month and all, but you need to take two minutes out of your busy schedule to see my man use what he’s got. It’s almost Shatnerian at its zenith….
Oh, alright. You should watch it build from the beginning, but if you must get back to your life immediately, go to about 57 seconds in from what looks like the Moment of Awesome.
That’s right, Vince. Because the flight attendant is just warming you up (so to speak) for the big moment right after that. Keep all beverages away from the keyboard while you watch.
The Striding Man knows his marketing. Johnnie Walker, makers of damn fine blended scotches and the greatest liquor ad video ever (you rock, Robert Carlyle) have hired a new spokesperson to promote their product.
No show has more concisely embodied the retro appeal of the modern cocktail renaissance than Mad Men. Johnnie Walker has nabbed perhaps the show’s biggest star as its new face of entertaining.
Which star, you ask? Surely it is the icon of cocktail cool, Don Draper’s Jon Hamm? Sorry Jon. The Scotsmen know how Rule 5 works. Behold Jonnie Walker’s hostess with the mostess, Christina Hendricks! (She even better in Firefly, folks….)
Thanks to Ace, who so, um, pithily drew this major announcement to my attention.
Thanks for the link from The Other McCain, originator of Rule 5, who notes in his headlines that this is likely Johnnie Walker’s clever attempt to bring back the concept of The Double….