March 5th,
2013

Posted by Doug
under Marketing, Rule 5, Whisky


So Oakley is making a carbon-fiber, steel, and aircraft aluminum flask for The Macallan. Their test-drive exceeds the specs for your average drinking flask… just a little bit.

Run over it with a modern sports car: Check.

Drag it around behind a variety of classic and modern sports cars: Check.

Refill it in a moving convertible with a hose from a helicopter: Check.

Drop it onto concrete from the aforementioned helicopter: Check.

Drive right up and deliver flask to a beautiful, naked model in her bathtub in the middle of the test track: Check.

For those of you who need a flask with operational specs like this, you can pick one up for a mere $900. Or for $1,500 you can get one with a bottle of The Macallan 22 to fill it.
Oakley Macallan The Flask
Via: LikeCool

December 6th,
2012

Posted by Doug
under Funny, SIdeblog, Whisky

So this guy is now picking fights with Scots… over Scotch. This will not end well. (H/T: @MacCocktail)

October 18th,
2012

Posted by Doug
under Funny, Marketing, Rule 5, Rum, Vodka, Whisky


Excuse the crude Photoshop, but there are literally no photos from the manufacturer of this product that I can use, even on this blog.
I think.
We’ll see.

It will come as no surprise to any sentient adult that makers of alcoholic beverages have used sex from time to time to sell their product. Rule 5 is more often employed with selling booze (especially beer) than even in in blogging. Sexually charged images of attractive people draw attention. I guess I should be surprised it has taken this long for the industry to strap on water skis and jump that shark, but jump it it has. I’ve thought it had done so before, with Cabana cachaça, then again with Ron de Jeremy, but I was wrong.

Ladies and gentlemen, I give you G Spirit rum, whisky, and vodka. That link goes to the website, but be warned it is not remotely safe for work.

What distinguishes G Spirit spirits, beside naked pictures of topless women showing off the, ahem, product? Well, below is a picture from the company. Understand, this photo depicts the production process!
And yeah, I cropped hell out of it. Click for a bigger, but still cropped version. If you visit the G Spirit website, you will not be able to avoid seeing it uncropped.

Yup, the thing about G Spirit is, every drop was poured over the naked body of the master distiller you see above before bottling. Actually, just the rum is poured over Miss Amina Malakona there. There are equally, um, qualified young ladies who sluice off the whisky and the vodka. And yes, each bottle comes with a photograph to authenticate the process!

I have no chance to see what any of these spirits taste like personally, as they are not yet available in the US. I can tell you that, for instance, G Whisky No. 1 boasts that its “versatile flavours range from roasted almonds, dried fruit, and toffee, to honey, vanilla, baked apples and cinnamon”, as well as the breasts of 2012 Hungarian Playmate of the Year, Alexa Varga. Part of her prize for winning that honor was to be immediately flown to Germany to have 5000 bottles of scotch poured over her boobies.

I confess that even if I had access to a bottle of this stuff, I could probably pick out and confirm the vanilla, apples, and cinnamon flavors, but I could not vouch for Miss Varga’s breasts. Well, I’ve been to their website, so I can sure vouch for them, but I mean I could not vouch for the taste of…
Oh God, never mind.

The rum is an 11 year blend, the whisky a 12 year single malt, and the vodka is a sextuple(har!)-distilled barley distillate. I managed with great effort to discover that there are words on the website as well as all the pictures, and those words are all the right ones to use to describe these types of spirits. Caveat emptor.

I would usually embed G Spirit’s product video here at the end, but it is every bit as Not. Safe. For. Work. as the rest of their website. Here is the link should you wish to research the unique details of their actual production process. The apparatus includes a big hose and a glass basin, and it can be seen after the 4:10 mark, if you want to skip all the tedious footage of the photoshoots with the models…. I suspect there were fist-fights at the Heath Department over which inspector got assigned to supervise the production.

I gotta ask, have any of my European readers tried this yet?

September 1st,
2012

Posted by Doug
under Funny, Rule 2, Whisky

Speaking of simple truths spoken in crazy terms by eccentric old men….

Hat Tip on this to the Borderline Sociopathic Blog for Boys, which notes appropriately:

There are two theories about arguing with a man that’s been drinking whisky. Neither one works.

August 20th,
2012

Posted by Doug
under Marketing, SIdeblog, Whisky

How Chivas Regal used psychology to repeal the laws of economics. #2 in the list. The rest of the article is good too. Notice how this lesson is being applied today?

March 19th,
2012

Posted by Doug
under Funny, Rule 2, Whisky


Oh dear.
One of the most pointless controversies on the internet is the battle of over which spelling of whisky is the correct one. (See what I just did there?) You get the die-hards on each side of the Great Brown Liquor E Divide, each claiming their spelling is the “real” one, and then both are slapped around by the pedants with their “rules” about geographic origin, etc. More pixels have been pointlessly flipped on and off on the subject of whether whisky is spelt “whisky” or “whiskey” than on any other meaningless distinction except the one between Pinnacle and Three Olives.

But you don’t become a blogger if you aren’t amused by pointless controversies, so I was delighted to see Camper English of Alcademics and FineCooking.com take this one and jamb the knob to 11.

Don’t go feeling superior, reader!
You don’t start reading blogs if you aren’t attracted to meaningless controversy either!

You see, there also a distinction between the plurals of the two spellings. The plural of whisky is whiskies, and the plural of whiskey is whiskeys. Camper didn’t know this until he stumbled upon it. I didn’t know it until I read it from him. It is likely a legion of internet trolls and spelling nazis didn’t know it until now either.
But now they do.
Someone, somewhere, has just added this to his list of things to watch for, and make sure are corrected forthwith in every occurrence. So, fellow bloggers, better mind your ies and eys, or you will. be. set. straight!

Now, as I wrote shortly ago, we don’t have the same density of internet-obsessive compulsives monitoring cocktail blogs as other fora have. Nevertheless, this is just one more thing for that type to latch onto, bringing us just one step closer to critical mass… and the sweet traffic levels that would accompany it. Thanks, Camper!

January 23rd,
2012

Posted by Doug
under SIdeblog, Whisky

The Single Malt Whisky Flavor Map. Clynelish, Oban, and the Singleton of Glendulian are the middle of the scotch road….

January 8th,
2012

Posted by Doug
under SIdeblog, Whisky

Forensic Distilling and the Shakleton Whisky. Here’s my original post of the discovery of this dream for a myriad of types of geeks, from Booze to Archaeology, to History.

December 21st,
2011

Posted by Doug
under blogging, drinking, Whisky


Many great writers put away a bottle or three. Many are known for it. And a few are known to be fueled by it. Men like Kingsley Amis and of course, Ernest Hemingway are forever associated with drinking, and doing it with the same epic skill as they wrote. This week, we lost to cancer one of our day’s greatest writers, one for whom alcohol also loomed large in his legend, Christopher Hitchens.

How good a writer was Hitch? An unabashed lefty and an outspoken atheist, he was admired by, beloved in some cases, by most writers on the Right, even the religious conservatives. His atheism was matter of fact; a simple, calculated, decision. While he often defended his lack of faith the only way he wrote anything, powerfully, he never begrudged others their faith. And throughout his long, horrifying battle with a cancer he knew he would not win, he dealt with it in a manner consistent with how he had lived his life before. He did not turn to God in desperation. Nor did he rail against a deity he professed not to believe in, in order to defend his professed lack of faith. He just was who he was. To the end.

And Hitchens was a larger than life man, not just a larger than life writer. In 2009, he got into a street brawl in Beirut with street thugs in the pay of Syria. While walking down a street with two unfortunate friends, he spied a poster of theirs and took exception to its message. He drew his pen and granted them a sample of his writing, “No, no, fuck you”, I believe….
Eloquence takes many forms, changing with the circumstances. Hatred of eloquence usually takes more uniform shape. In this case it took the shape of six or seven bad guys who showed up, took exception to Hitch’s “contribution” to their Jew-hatred, proceeded to try to beat the holy hell out of him until a cab driver more brave than smart stopped and let him and his friends in. This was at three in the afternoon, and they had been on their way to a bar.

While most of what Hitch wrote was political, he did contribute to the assemblage of written words on drink itself. I’d like to share some quotes from two pieces I found. The first is a bit on staying healthy through drink.

I’ll be 54 in April, and everyone keeps asking how I do it. How do I do what? I’m never completely sure what the questioner means. I *hope* they mean how do I manage to keep producing books, writing essays, making radio and television appearances at all hours, traveling all over the place with no sign of exhaustion, teaching classes, and giving lectures, while still retaining my own hair and teeth and a near-godlike physique which is the envy of many of my juniors. Sometimes, though, I suppose they mean how do I do all this and still drink enough every day to kill or stun the average mule? My doctor confesses himself amazed at my haleness (and I never lie to a medical man), but then, in my time I’ve met more old drunks than old doctors.

A few swift tips here, to show that I am perfectly serious. On the whole, observe the same rule about gin martinis — and all gin drinks — that you would in judging female breasts: one is far too few, and three is one two many. Do try to eat the olives: they can be nutritious. Try to eat something, indeed, at every meal. Take lots of fresh or distilled water. Don’t mix from different bottles of red wine: Dance with the one that brung ya. Avoid most white wine for its appalling acidity and banality. (Few things make me laugh louder than the ostentatious non-drinkers who get plastered when they condescend to imbibe a glass of toxic Chardonnay, and who have been fooling themselves for so long.) Avoid Pernod and absinthe and ouzo. Even if it makes you look like a brand snob, do specify a label when ordering spirits in particular. I once researched this for a solemn article and found that if you just ask for, say, vodka-and-tonic the barman is entitled to give you whatever he has on hand, which is often a two-handled jug labeled “Vodka” under the bar. It can be even worse with scotch, where imitation blends are rife. Pick a decent product and stay with it. Upgrade yourself, for Chrissake. Do you think you are going to live forever?

There is much more there, all of it great.

His memoir Hitch-22, written around the time of his diagnosis, ends up an eloquent goodbye that too few great writers get the chance to make. You can read excerpts of it at Slate, including this one on the grape and the grain. From that excerpt, conservative curmudgeon Smirkdirk excerpted a list of Hitchens’ 11 Rules on Booze.

  1. Making rules about drinking can be the sign of an alcoholic.
  2. Watching the clock for the start-time is probably also a bad sign.
  3. Don’t drink on an empty stomach: the main point of the refreshment is the enhancement of food.
  4. Don’t drink if you have the blues: it’s a junk cure.
  5. Drink when you are in a good mood.
  6. Cheap booze is a false economy.
  7. It’s not true that you shouldn’t drink alone: these can be the happiest glasses you ever drain.
  8. Hangovers are another bad sign, and you should not expect to be believed if you take refuge in saying you can’t properly remember last night. (If you really don’t remember, that’s an even worse sign.)
  9. Avoid all narcotics: these make you more boring rather than less and are not designed—​as are the grape and the grain—​to enliven company.
  10. Never even think about driving a car if you have taken a drop.
  11. It’s much worse to see a woman drunk than a man: I don’t know quite why this is true but it just is. Don’t ever be responsible for it.

Smirkdirk’s post is entertainingly illustrated (illustrations I won’t steal) and worth visiting.

Like everything Hitchens, there is much there that is true on the face of it. And there is some that I question, but that is presented in a manner that is hard to argue with. In similar fashion, we find his wisdom on a product that is the reason (finally) for this post. As a cocktail writer, among the wages of my sins is a steady parade of email press-releases filled with material that does. not. interest. me. But every so often, there is one that strikes my fancy, such as the one from Perrier Water I received yesterday, leading me to this little article.

…a section of Hitchens’ autobiographical 2010 tome Hitch-22 in which he details his everyday alcohol agenda. ”At about half past midday,” writes Hitchens, “a decent slug of Mr. Walker’s amber restorative, cut with Perrier water (an ideal delivery system) and no ice.” He also enjoys “At luncheon, perhaps half a bottle of red wine: not always more but never less. Then back to the desk, and ready to repeat the treatment at the evening meal.” Clearly, this was a man who knew how to drink with class.

As I said, eloquent advice that I don’t entirely agree with. I, Scot that I am, put a bit of ice in my whisky. Why? Because I am also an American, and we put ice in everything, dammit.

As for Perrier, I go through a lot of the stuff, especially in the Summer. But never in Scotch. Among the things that distinguish scotches from one another are the unique properties of the water at each distillery, so using Perrier, with all its own distinct character, alters the whisky irrevocably. But Perrier is indispensable for Gin Rickeys. Nothing else is as good, marrying perfectly with good gin. And I mean Perrier specifically, not mineral water in general. Pellegrino, for instance, just does not work at all.

Regardless, raise a glass of whatever you like, with Perrier or without, alongside me to a man whose departure impoverishes us all.

December 15th,
2011

Posted by Doug
under Rule 5, Spokescharacters, Whisky

The Striding Man knows his marketing. Johnnie Walker, makers of damn fine blended scotches and the greatest liquor ad video ever (you rock, Robert Carlyle) have hired a new spokesperson to promote their product.

No show has more concisely embodied the retro appeal of the modern cocktail renaissance than Mad Men. Johnnie Walker has nabbed perhaps the show’s biggest star as its new face of entertaining.

Which star, you ask? Surely it is the icon of cocktail cool, Don Draper’s Jon Hamm? Sorry Jon. The Scotsmen know how Rule 5 works. Behold Jonnie Walker’s hostess with the mostess, Christina Hendricks! (She even better in Firefly, folks….)


Click to embiggen. (If that’s possible…)



Thanks to Ace, who so, um, pithily drew this major announcement to my attention.

Thanks for the link from The Other McCain, originator of Rule 5, who notes in his headlines that this is likely Johnnie Walker’s clever attempt to bring back the concept of The Double….


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