October 28th,
2008
I found another worthy entrant into the iPhone cocktail app sweepstakes: Pocket Cocktails, by Robert Maran and Deidra Jones. (Direct link to iTunes App Store here) Pocket Cocktails is a local App (like Cocktails), rather than a web app
(an iPhone-formatted web page). It runs $4.99, which seems pretty middle of the road for Apps like this. If you are looking for a way to keep some mixological reference material always at hand, Pocket Cocktails is well worth evaluating.
The basic look is very Atomic Cocktail era, evoking Mercury Astronauts, mini skirts, and the Mambo. And it evokes them very well. The makers of this software come from the book publishing world, and it shows in the very professional and appealing design. The highlight of Pocket Cocktails is the beautiful, full-screen photo for each drink entry in the database. I was amazed at the quality of photos, and asked the author Robert Maran the source. He told me that he and his in-house photographer did all the pictures. I wanted to know if he used water or the real stuff and he said,
…we used real liquor and ingredients for EVERY drink; it’s completely authentic.
In fact we had about 50 liquor bottles that were 95% full at the end of the shoot. For some of the eclectic recipe ingredients we just needed one or two ounces from these bottles.
I feel certain that any number of us would be happy to help him with this terrible inventory problem!

The recipes (and original photography) largely come from a book previously published by Maran, Maran Illustrated Bartending. Maran Illustrated is a series of books similar in variety and format to the Dummies and Idiots series, covering subjects from Knitting, to Yoga, to Vista, with the added benefit of not carrying around a book declaring yourself to be an idiot or dummy. Unlike most Idiot and Dummy books, these are glossy, full-color jobs. Bartending is aimed at home or craft, rather than commercial, bartending, and would make a fine foundation-level book for the home bar library. (One quibble: Robert, please don’t tell me you really shake drinks as described in the book. It’s is just so very wrong!)
folks at 42° Below Vodka. I present it for contrast
with the stiff, boring shake proposed by Robert in his book.
I’m sorry to subject you to that. Let’s get back to Pocket Cocktails and some specific features.
The App is laid out like all good iPhone software, in that it is laid out… like all other good iPhone software. The menu bar across the bottom of the screen gets you anywhere in the App from anywhere. You can browse the entire database in similar fashion to the iPhone phonebook, or browse by category. In either case, there is a thumbnail photo beside each drink in the list. You can also easily search by name or ingredient. The search function is live, so you see your selections narrow as you type. This is a lot more handy than you might think at first. The database contains a little over 300 entries, which is good, but smaller than most competitors. There is no Pegu here, so feel free to be utterly outraged by that.
Each entry has three pages. When you select a drink, the first page that opens is the photo page, so you can see what you are making. A pop-up menu near the bottom of the screen than allows you to toggle back and forth between the picture, the ingredient page, and the recipe page. This can be a little klunky, flipping back and forth between ingredients and mixing instructions, but it makes the text much more readable. There aren’t too many 11 ingredient, 9 step Tiki concoctions in here, so the back and forth usually won’t matter. In fact, Tiki drinks seem to get a little short shrift in all the drink apps I’ve looked at. I’d get upset about that, but I think I’ll let Trader Tiki and Dr. Bamboo call down the gods’ wrath themselves if they want to. Maran plans to add drinks to the database with future updates, and are looking for suggestions.
Every cocktail App needs a random drink feature, and every such App needs a gimmick. Pocket Cocktails combines the two, with the Shaker. Choose Random from the menu and give your iPhone a shake. As the phone goes to a random drink, a female voice utters a cutesy phrase, or you hear the sound of ice in a shaker. It is fun and creative, but I’d personally rather just have a bunch of ice shaking noises.
Technically, the software is very well written. The App is fast and responsive, and I really like the live search feature. Pocket Cocktails is the only cocktail database I’ve seen with it. The browser list works very well, but I’ll grouse that you need to be a little precise with your fingertip in activating an individual recipe from the list. There is a lot of white space in each entry that does not seem to be a live link, leaving you tapping with no immediate result. This may be intentional, as it makes browsing a little easier if your fingers are… um… unsteady. The software doesn’t have any bookmarking, or other method of marking your favorites. For those of with a mind like a steel sieve, this is a lack.
To sum up, Pocket Cocktails is a solid, smooth-running cocktail resource for the iPhone. Its database is smaller than some, but free of duplicates or total bullsh*t recipes. Its search function is the best overall that I’ve run across. And the pictures are absolutely gorgeous. The whole project has the warm feel of a labor of love. I am definitely keeping this App on my phone.
Here’s a list of the other posts here about Apple iPhone software:
- iPhone App From CocktailDB: Cocktails
- iPhone Cocktail Directories
- iPhone App: Pocket Cocktails
- Pocket Cocktails Update
- iPhone Software Review: Are You Smarter Than a Bartender?
- iPhone App From Cocktail Dreams: Cocktails App
- iPhone App: 101 Cocktails
- iPhone Cocktail Apps Contest!
- iPhone App: Flip 'N Drink
- iPhone App: Cocktails Made Easy
- iPhone Cocktail App: Cocktails+ is Free!
- The Corporate World Starts Getting In On iPhone Drink Apps
- iPhone App Review: Tiki+
- Alcohol and FaceBook Don't Mix, Without This Emulsifier...
- TabbedOut: A Marvelous App
- Update: Beachbum Berry's Tiki+











