Category: irish whiskey
Mixology Monday, Pirates, Rule 2, Tiki Month 2017, Whiskey

MxMo’s Last Hurrah: Irish Privateer

It is Mixology Monday again, but never again. I'm a little teary-eyed while writing this post. Once upon a time, before Instagram, Facebook, and Twitter were much of a thing, great beasts called "blogs" roamed the internet, sharing wisdom and inanity alike on all manner of subjects, not the least among them being cocktails. Blogs had no limit on size, or illustration, or content, but they lacked the tools of modern social media to reach enough people. To battle the dangers of obscurity, blogs would gather periodically in herds called "blog carnivals", where related sites would post simultaneously on a specified subject, and link each other to draw traffic to all. In the cocktail world, the great stallion Paul Clarke summoned the herd known as Mixology Monday. After many years, Paul was no longer able to lead the herd, and Fred Yarm, the hardest working blogger in cocktails, took up the mantle and MxMo lived on. But in the fullness of time, MxMo at last dwindled. The original participants faded or were lost, and the new generations found that with tools of social media, they hardly needed the nurture and safety of the blog carnival. Now at last, the time has come to say goodbye to Mixology Monday. Fred himself is hosting this last roundup, and his chosen theme is appropriately the "Irish Wake". Hopefully this last gathering of the herd will be mighty, as we all post on the theme of goodbyes, and raise a drink which features Irish Whiskey, that most melancholy of spirits. Here at The Pegu Blog, the Irish Wake arrives smack in the middle of Tiki Month 2017. This left me with the added difficulty, beyond working through my tears, of coming up with a Tiki-profile drink that employs the native spirit from a mysterious isle, that while lushly green, is hardly tropical, and located on the other side of the world from Polynesia. There are no Irish Whiskey Tiki drinks, folks. None that I can find. So I had to dust off my questionable creative mixology skills and summon one from the volcanic mists. (Cue drums and dancing native girls as Doug capers about in a scary wooden mask, brandishing cocktail shaker and basket of fruit.)
In the Age of Sail, a disreputable but formidable Irish sea captain and his crew took service with the King of England, swallowing their national pride easily with a wash of profit motive from "pirating with permission." Our privateer sailed bravely through the Straights of Magellan and into the South Pacific, there to relieve the Portuguese shipping of whatever gold and spices they were using for ballast. Gold and spices make for lousy ballast, so the boyos really saw it as a voyage of humanitarian safety inspections, you see.... They missed the essential problem that all that gold and spice was now in use as ballast in their ship! When a Typhoon found them near a nameless archipelago, it smashed their unbalanced ship and sent it to the bottom, taking with it all that lovely ballast. The only thing the five survivors had to cling to was a like number of barrels of the spirit of their own native isle. After the storm passed, they drifted at sea. One by one, they succumbed to the sun and the sea (and in one case, a shark). The survivors lashed the barrels together to preserve them until only our doughty captain remained. One morning, as he was resolving to burst open a cask in order to drown in the Irish Sea, rather than the Pacific, he instead washed ashore on the only inhabited island of that nearby archipelago. The natives were welcoming, but didn't like the spirit he brought with him. This suited him, as it meant he had a lifetime supply to toast his lost comrades. As he grew to a ripe old age, enjoying his eternal tropical Irish wake, he found to his alarm that he might outlive his supply! So he took to cutting it with the native fruits and spices, experimenting and experimenting until he found just the right combination to last him a lifetime. His native hosts even found that they liked his whiskey this way too, finally joining him in his sad remembrances. Soon, they realized that he would consume it all, so they killed him and kept the remaining barrel for themselves.
IRISH PRIVATEER
  • 1 1/2 oz Bushmills (the privateer was a Protestant)
  • 1/2 oz orgeat
  • 1/2 oz King's Ginger liqueur (the privateer was of course a redhead)
  • 1/2 oz lemon juice
Combine ingredients in a shaker with ice and toss like the sea has turned against you. Strain into a coupe and garnish with a single floating mint leaf.
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Funny, Marketing

Liquor Ads are Fun, and Amazingly Creative

[Welcome, visitors from Maggie's Farm! I hope you'll have a look around while you're here! In addition to stuff like this and classic and original cocktail recipes, I also have things to say from time to time about the politics of booze and other silliness you might be interested in. Thanks for dropping by.] I love ads. There, I admitted it. I also hate them, as is required for all of us, but a really good advertisement is in my opinion high art. It is really, really hard to make a truly standout ad. Now, a lot of money is out there chasing liquor sales, so some of the cleverest people in advertising want their piece. I recently ran across some really cool ones that I wanted to share. Let's start with this basic gem: urinal
I don't get it. What does it mean?
Heh. It's a guy thing. Trust me, the dudes out there are laughing. The older ones are either laughing nervously, or wistfully, but they are all laughing. I think we could call this the ultimate (as in final resting spot) in Product Placement. Next, let's examine the new wrinkle of adding dimensionality to billboards, like this one for Heineken: heinikenad Frankly, it's a bit creepy. but it will get your attention. The idea with these ads seems to be a variant on the theater and movie concept of breaking the fourth wall. Except that when you do it in a performance, you are usually trying to shock the audience out of their willing suspension of disbelief for a moment. You do this to make them think about some dramatic or humorous element of the performance. Or just to get all Meta and stuff. When ad makers break out of the fourth wall, they seem to be trying to shock you into a momentary suspension of disbelief. If the beer ads push on the fourth wall, this Maker's Mark ad rips it completely apart: makers The only way this could be cooler is with a giant recirculating pump. But the current prize in liquor ads that come out and get the consumer goes to Jameson Irish Whiskey. (As a Scot by heritage, I am here obligated to ridicule the way the Irish spell Whisky, and bemoan the sorry state of affairs that let them impose that spelling on America) The company is running a set of ads in New York and other major cities that consist of a giant green square with a picture of a bottle of Jameson's and a caption, projected at night onto the blank sides of buildings. jwsimple What's so broken fourth wall about that? There is also a camera on that wall that looks back down at the people who see the ad. Said camera narrowcasts back to a control room, where an operator controls the caption, like so: jwbag Still not impressed? Then follow these three shots: jwcab1 jwcab2 jwcab3 Of course, my evil mind sees some danger in this for the building owner, if the keyboard dude dips into the Jameson's before getting off work.... wanker On the other hand, think of all the other ways the Jameson's people could be there for consumers in need: jwno On the other hand, if Big Brother (or more likely, her big brother) gets ahold of this technology.... jwwarrants abc
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