Tag - youtube

1
This Year’s Best Superbowl™ Ad You Won’t See During the Game
2
Fun With Liquid Nitrogen… And Probably Death, Too
3
Cognac Oil and Nuclear Weapons
4
SideBlog: How to Make a White Russian
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The Archetypal Vodka Ad
6
Fun With Time-Lapse

This Year’s Best Superbowl™ Ad You Won’t See During the Game

Anna Kendrick Behind the Scenes Newcastle
Anna Kendrick: Beer Commercial Hot?
Anna-Kendrick-Black-Bra
I’m going with a tentative Yes.

Confession time: I am one of those people who watches the Superbowl for the ads. In fact, I usually DVR the Superbowl, and fast forward through the game to get to the commercials. Why? The last time I watched a sporting event live in which a team I actually cared about won that game was literally in 2011. Sportsfans, pay me to become an avid fan of your team’s biggest rival….

But I still like the ads. Each year, the ad companies trot out their best ideas, and there always some heartwarming, hilarious, and weirdly fascinating results. Sure, there are still clunkers, but the ad industry’s winners ratio in Superbowl ads is way better than the motion picture and television industries’. And a zillion people watch them, which is why companies spend so much to run those ads. And then, the best ones get replayed endlessly on YouTube for weeks thereafter.

All of this has led to a new peripheral phenomenon in recent years, the Ad You Won’t See On The Superbowl!11!!1! Companies or causes craft an ad to submit to the network to run on the Superbowl which is rejected. Usually its subject matter is self-evidently controversial enough that the NFL realizes testosterone-hyped families across America will get into literal fights over it and be unable to watch the other commercials. Sometimes the ad is perfectly innocuous in subject matter or product, but has a stray moment of unacceptable language or a gratuitous nip-slip or something.

The point is, the ad was deliberately crafted to be rejected. Then the marketing company can run off a press release, filled with High Dudgeon™, about how the ad was banned. If, as is usually the case, it is a political cause, they scream “the NFL doesn’t want you to hear this TRUTH!” And all their supporters rush out to tweet the YouTube link, and they get two million hits. If it is a product, they usually scream “the NFL censored our ad because it was so racy!” Then all the pubescent boys (here meaning males over the age of 12) rush out to watch the video for the nip-slip that ends up not being there anyway.

This is a very successful guerrilla marketing tactic. These advertisers don’t have the money, or at least don’t have it to spare, to afford an actual ad on the Superbowl. It is also an increasingly obvious tactic, and even your average low-information American is beginning to see it for what it is. (Guys will still click on that nip-slip ad link anyway. We’re predictable.)

But most people now realize that the advertiser’s ad is actually not on the Superbowl because they don’t have the money as opposed to having been “banned”, and now we see the next phase in the game. The Ad You Won’t See On The Giant Game We Can’t Name Because We Are Such a Plucky Little Group Who Can’t Compete With The Big Money Guys, So Go With Us Because We Are Artisinal And Stuff style advertisement.

Enter Newcastle Brown Ale, the PBR of the UK. An elderly working class brand now enjoying a hipster-fueled resurgence. This plucky little brand has released this “Behind the Scenes” video of their Superbowl ad that won’t be, starring Anna Kendrick of Pitch Perfect. The whole thing is about how Newcastle’s reach exceeded their grasp and they couldn’t afford to run their ad on the Superbowl (along with some unconvincing worry about whether she is hot enough for a beer commercial), and now she has to go back to making indie movies or something. It is funny. And trust me, listen carefully to her description of the ad. It would have gotten all the YouTube hits.

Cute, huh? And a great, creative way for a small company to leverage the Superbo… Giant Game With The Trademarked Name hype to their advantage. America really is the land of opportunity, huh?

Yeah, about that… Newcastle Brown ale is owned by, um, this impoverished outfit.
(H/T: Mary Katherine Ham at HotAir)

Fun With Liquid Nitrogen… And Probably Death, Too

From Gizmodo comes this video, 10 Things to Do at a Birthday Party With Liquid Nitrogen from The King of Random. I’ve embedded it here, but before you watch it, be aware that this video is:

  1. Fun.
  2. Possibly the most evil thing I have seen on the web this month, and I’ve been reading about Assad.


Like most evil, it starts out all fun and games.

Ice Cream
Cool….

Number ten is pretty straightforward. It gives a pretty good rundown on how to make ice cream like Dippin’ Dots—sure to appeal to those of us with dot-crazed offspring. Nothing evil about it. (Other than the deadly sin of Sloth, since it advocates just melting down Neapolitan ice cream instead of making your batch from scratch.)

May I add that I think Neapolitan ice cream itself is a sin…?

But the evil start already with number nine. Just a few hints, but it is there. You see a living human being poking at a marshmallow that is floating in a cup of liquid nitrogen. Poking it under the surface! Do not go sticking your bare… anything into containers of liquid nitrogen!

Marshmallow
No.

Number eight… I got nothing. Number eight is just flat out cool. Number seven is pretty much… eh, which lowers your defenses for the first real dark bugle call of evil in number six. You think that this is pretty banal stuff.

Number six is the first place where the vigilant viewer may get an idea that maybe this whole video is one giant evil plot. “Chips that bite back”. Evil likes to be sure to be able to say afterwords that you should have known

Chips Breath
No!

Number five is more of an evil digression. Look at the edges of that can. I feel like I’m going to bleed out just looking at that.

[13-09-20 144011] 10 Things To Do at a Birthday Party with Liquid Nitrogen! - YouTube
Ouch…. And, no.

Then there is four.

Fire!
Hell no!

Where in all that’s holy did that come from? Just saying, “maybe you should do this one outside,” is not enough!
I’m not sure saying, “maybe you should do this one with ten foot robot arms,” is enough.
I’m tempted to say that number four wins the award for most ill-advised thing suggested by the internet, ever. But as you’ve noted, we are only at number four

Numbers three and two are cute tricks, and again you relax, thinking, “Ah! We’re wrapping up with some actually almost doable at a party things!” You would be wrong.

You would be so very, very wrong.

Shoot!
No. No. No!
Don’t you f’n put that in your mouth!

Spoiler alert, if you haven’t watched the video yet. He puts it in his mouth. If you want to blow smoke, just take up cigarettes. They are a million times safer.

Look, I am a huge opponent of America’s modern obsession with safety warnings. When you have too damn many warnings on a product, they will all become meaningless, and you get this effect:
7a5e093aead6c3cc32da71eb6ad8dfb1
We also have warnings so ridiculous, it makes you feel retarded just by being of the same species as whoever decided it needed to be a warning. When I traveled to England, I saw many things that I enjoyed or that warmed my heart. But I saw nothing that moved me more than that on product after product, and dangerous ledge after rickety bridge, the usual litany of useless warnings were replaced by the simple admonition to “Use Sensible Precautions”.

This pet peeve of mine means I’m usually hostile to having my time wasted with silly admonitions about “Don’t Try This at Home”, especially when included at the start of videos or articles with How To… in the title. But in this case… holy mother of God!

Idea number one is straight up doing shots of liquid nitrogen! There are quite literally no circumstances under which you should try this. None. If you want to commit suicide, sawing at your neck with a dull, rusty knife would be less gruesome or painful than what could happen with that little shot glass of cryo-juice. This segment doesn’t need a warning about not trying at home, it needs a big splash page that says: “Set up a Google Alert for this guy’s name, and ‘accidental death’. You’ll get a hit real soon, promise.”

Really, if you have somehow read all this and not watched the video, please do so. It is really cool. But please, if you get a hold of some liquid nitrogen and try out one or two of the simpler, only marginally lethal tricks shown, do not let that convince you to go the next step down that path to evil. I need the readers.

Cognac Oil and Nuclear Weapons

Over at Art of Drink this month, Darcy dons his white lab coat for some cocktail mad science. Entitled Cognac Oil, his post is an entertaining look at employing some non-traditional ingredients, such as the titular essential oil, to create a non-alcoholic drink that tastes like, well, a drink. It’s a fun post, with some great opportunities for drink-geeking out.

I’m not going to rehash what he does to make his drink. It’s his post, so go read it on his site. The link will open a new tab, so go on. I’ll be here when you get back because I want to talk about why you should be interested.

In his introduction, Darcy touches on this with what he calls his “buzz management concept”. This is something every responsible drinker does in one way or another, and with varying degrees of conscious effort. Simply put, if you want your evening to last long, and end well, you need to drink just enough of the right strength of drinks to let the alcohol take effect… without taking over. For a variety of reasons, this can be difficult.

You can always nurse your drink, but with possible exception of red wine, this is almost always unsatisfactory. The great Savoy barman Harry Craddock famously said, “The way to drink a cocktail is quickly, while it is still laughing at you.” Nurse a cocktail, and it gets warm. It was designed and balanced for consumption cold, and almost no up drink will taste as good once it starts to warm. Nurse a rocks drink and it may stay cold, but it will get watery. Ditto on the effects on the flavor there.

You could just go home (or go to bed if you are already there) the moment you reach your safe, effective limit. The less said about this ridiculous option, the better. The chief benefit of social drinking is the social bit. If you shut down just when things get good,you might as well have just curled up with a good book instead. It’s cheaper.

You can always mix in something non-alcoholic between in each round. Some suggest a glass of water between each drink as a way to slow you down and keep you hydrated to ward off some of the hangover. But water is boring, and well fish f*ck in it. You could try a “mocktail” or Preggatini, but I find them usually unsuitable for this task. Many are delicious, but usually they are far too sweet, and almost none offer the balance and depth of a good mixed drink. Very few non-alcoholic concoctions offer any reward if you take a moment to ignore a boring stretch of the conversation and just savor your third sip.

Fixing this last is what Darcy is trying to accomplish with his cognac-esque no or low-alcohol cocktail: An evening extender that you can consume in like manner to a full throttle one. This is a worthy goal, and one every ambitious bartender on Earth should work on too.

Face it folks, booze is a powerful thing. Too much will result in, at best, a bad morning and some embarrassment. But enough, especially if you maintain the right balance between consumption and metabolization, is even more powerful. Moderate drinkers may be more intelligent, and are certainly more creative. Drink well, and rule the world. Drunk too much, and destroy it. Darcy’s just trying to save the world, folks.

I’ll leave you with this little cautionary tale about the power of being just exactly one and a half drinks in, which Darcy’s post led me to recall. (Not safe for work because of mild language and your loud laughter.)

SideBlog: How to Make a White Russian

How to make a White Russian. Um, I am compelled to note that she doesn’t measure her portions…. What kind of mixologist is she?
Oh… that kind!

The Archetypal Vodka Ad

The Archetypal Vodka Ad. This is three straight minutes of style and funny with P Diddy and Aziz Ansari. It also gives us the obligatory a seriously hot chick, but nary a word about any characteristics that might allegedly distinguish Ciroc from any other competitor….
Read More

Fun With Time-Lapse

This didn’t come out as well as I had hoped, but I’ll share it anyway. I used my DLSR to do a time-lapse video of several stages of my Tiki transformation of my basement bar, as discussed in these Tiki Month posts, Basement Bar Design #9: Tiki Bars and This Year’s Final Exam. Specifically, I will note that the video does not include the changes in lighting I made, as those frames ended up looking so dark they weren’t worth it. Still it’s fun and illustrative of what I did, so here it is!

{Larger version available at YouTube}

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