I just want to highlight an outstanding new video from The Mixology Guys on the Small Screen Network's YouTube cocktail channel. Embedded below it is a brisk 90 seconds of slow-mo drink pr0n and four bedrock principals in making any drink the best it can be. For those who can't watch it for whatever reason, here are the four elements that go into a truly good drink:
- Mix Ingredients. You might say, "duh", but until you understand why this is important, you don't really understand the Dao of cocktails. The purpose of making drinks is to produce a potable that is better in some fashion than any and all of its component ingredients. A few years back, I went to a session at Tales of the Cocktail where some of my favorite big names in the liquor industry discussed how seldom they actually drank cocktails any more. The gist of the argument from much of the panel was, "the distiller's art has reached previously unheard of heights. There are so many beautifully crafted spirits out there, it makes sense to enjoy them on their own to fully appreciate them." Fair enough. There are indeed many truly fine, expensive bottles of whiskey, brandy, rum, and even gin out there that are so crafted as to make them immune to the "improvement" of the mixed drink. But if you can spend your life drinking nothing but ultra-premium liquor with naught but the occasional splash of water or ice, you are either a wealthy alcoholic... or a brand ambassador. (Some might argue that the difference is that brand ambassadors are seldom wealthy.)
- Dilution. Enough said. Until you understand the effects of dilution, you can't really understand how to make a really great drink. Anyone who sneers at dilution on general principals doesn't know the first damn thing about cocktails.
- Temperature. Make sure your cold drinks are cold. (And your hot ones actually hot.) Ever get into a really good argument with someone and turn back to your Sidecar, only to discover it has gotten warm? Ew.
- Aeration of Ingredients. This is both perhaps the best element of this video, and the only part I have a quibble with. For the vast majority of mixed drinks, air is critical to making it the best it can be, for the reasons they outline beautifully. But not for all drinks. I strictly adhere to the "clear ingredients—no shake" credo. I like my Martinis stirred. I will call Child Services and report you if you shake your Manhattans. I don't muddle fruit in my Old Fashioneds, so I also don't add any soda. Air is amazing in what it can do to for drinks that can benefit from it. 90% of the drinks I make can, and I take great care to ensure that I apply aeration liberally there. But please, please remember that this rule is NOT universal!