It is time again for the annual Cocktail Congress, a convention that brings together distillers, bartenders, and pundits in a week-long “party to end all parties.”
You’ve been invited to an exclusive, mid-week reception, sponsored by PR firm Fenniman Brands, to roll out the much anticipated new rum, Deep Cane. Fenniman’s client has deep pockets and will be emptying them to promote this brand and change the game.
But many of the players like the game the way it is. And at the Cocktail Congress, the only things higher proof than Deep Cane itself are the egos of the players, and the stakes of the game.
The mix is heady, and for someone attending this event, the party really will be over!