The Striding Man knows his marketing. Johnnie Walker, makers of damn fine blended scotches and the greatest liquor ad video ever (you rock, Robert Carlyle) have hired a new spokesperson to promote their product.

No show has more concisely embodied the retro appeal of the modern cocktail renaissance than Mad Men. Johnnie Walker has nabbed perhaps the show’s biggest star as its new face of entertaining.

Which star, you ask? Surely it is the icon of cocktail cool, Don Draper’s Jon Hamm? Sorry Jon. The Scotsmen know how Rule 5 works. Behold Jonnie Walker’s hostess with the mostess, Christina Hendricks! (She even better in Firefly, folks….)

Click to embiggen. (If that’s possible…)

Thanks to Ace, who so, um, pithily drew this major announcement to my attention.

Thanks for the link from The Other McCain, originator of Rule 5, who notes in his headlines that this is likely Johnnie Walker’s clever attempt to bring back the concept of The Double….