The Best PR Email Ever

Like most terribly influential cocktail writers, my email box fills often with missives from public relations operatives for distillers who wish to offer a few recipes in honor of some event or other. Here’s what I got yesterday while this was going on….

Galliano Presents The Carlos Danger

There are few things American love to talk about over drinks more than politics, but one of them is sex. And when we can talk about both at the same time, we really need an exciting new cocktail to commemorate those occasions.

Galliano Liqueur presents the Carlos Danger! I hope your readers will be interested in this fabulous new recipe (named for Anthony Weiner’s same old schtick) that shows off Galliano’s unique flavor in a great new way.

Carlos Danger
1 part Galliano L’Autentico
3 parts Vodka
8 parts Fresh Orange Juice
Directions: Combine ingredients in a tall glass with ice and garnish with a carved orange. Serve to your friends.

Tiffany McWilliams
McWilliams Global Brand Relations
450 Main St.
Suite 2
Grand Rapids, MI


It is entirely possible that I did not actually receive this press release…. But the PR rep who had the balls to send me one like it would have been my new hero for life. Take note of that, people who want to market to bloggers. We need a fresh take to give us an idea to write about. We don’t need recipes, honest. We especially don’t need rum recipes on Derby Day, or vodka recipes in celebration of white smoke billowing from the Vatican.

Oh, and I apologize to Galliano for dragging their fine brand into this mess.


  1. JFL

    24 July

    We could really use samples to help our broke asses be able to play and give publicity to your product. But then again no one wants to pay for anything. Especially since they have to risk someone being honest and not liking it. Good Post!

      (Quote)  (Reply)

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